Month 7: "Product and Artist Management"

             In the seventh month, I begin taking the course “Product and Artist Management.” The course description includes learning how to successfully manage potential artists or products manufactured for one’s business. Although I do not intend to work with the music industry, this course was still beneficial in helping to determine ways in which I will successfully manage my own business with the products we manufacture. Also, seeing as I will be running a production company, I found it effective to acquire skills associated with artist management in regards to future clients looking to work within our corporation. One assignment I felt really helped strengthen my knowledge on artists within the entertainment industry was the live event project. This assignment required me to create a daily agenda for a hypothetical artist performing in concert. Gathering a list detail was somewhat difficult and time consuming because I never had to create someone else’s agenda before. Doing so, I put myself in a production manager’s position and thought of tasks needed for an artist during a show. The assignment also went hand in hand with time management because each task had to be done in a timely manner in order for everything leading up to the show to be successful. The correct term for the agenda I created was an artist rider, which includes specific requirements from an artist in regards to their transportation, meals, wardrobe, dressing room, and all other a

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ccommodations. Completing this assignment really helped me in learning how to successfully manage an individual according to their preferences in combination with what is best for the business.